…kind of.

In what could be a cynically necessary (or unprecedentedly desperate) attempt to motivate Columbia’s legions of indifferent secular Jews, Aish is offering to shell out $250 to anyone willing to take their online course in general Judaism. While Bwog can’t help but question Aish’s methodology (even more in-your-face than a year and a half ago) its Columbia chapter head, freshly-ordained Rabbi Yehuda Zachter, is enthusiastic and quite approachable–the rookie organization has an office at Earl Hall, and Bwog is interested in seeing whether it is successful in carving out (buying itself?) a place in Columbia’s Jewish scene.