Those of you who have stepped onto the subway recently might have noticed a new series of advertisements featuring famous quotes from the likes of everyone from Edith Wharton to Galileo. The sponsor of the subway’s most intellectual wallpaper? Alma Mater, naturally. 

It’s unclear what benefits the University is receiving (if any) by having its name plastered next to advertisements for law firms specializing in asbestos malpractice. Though against the backdrop of the sordid history of subway posters (remember The Tudors? The Six Degrees disasters of 2006?), Bwog’s actually quite grateful for the quote-ads.