This past Monday, CORE (Columbia Organization of Rising Entrepreneurs), with CCE and CEO (CBS’s Entrepreneurs Organization), brought Twitter and Square founder Jack Dorsey to campus. Attentive socializers Alexandra Svokos and Arvind Srinivasan–half of Bwog Tech–sat down with Mr. Dorsey, who was wearing a great pair of Levis, before his big talk in Roone Arledge. At the big talk, he revealed that Columbia has been granted access to Square Cash. Get the instructions for that at the end of this post.
Let’s start with the basics: Jack Dorsey’s an awesome dude. He was at the forefront of two major lifestyle changes in the last several years, has a crap-ton of money, but still works hard to change our daily lives in innovative and functional ways. First there was Twitter and then there was Square–that thing you plug into an iPad and can swipe a credit card through to pay for things. Joe’s has it.
At our roundtable interview, Mr. Dorsey (we’re still too intimidated to call him “Jack“) wasn’t allowed to talk about Twitter cuz, you know, but he very much wanted to talk about Square and its expansion into New York. They’re opening up and expanding offices in the city and really want smart people (looking at you guys) to apply. Mr. Dorsey explained that NYC has something different from Silicon Valley. While out there people are inspired by nature, “New York is great if you’re inspired by people.”
But New York, one interviewer prompted, is full of cash-only neighborhood favorites. Can that change with Square? According to Mr. Dorsey, indubitably. Square markets the register to small businesses on ease of use, flat fees, and quick setup (traditional point of sale systems can take weeks or months to get up and running). However, Mr. Dorsey also believes that the most tech-apprehensive clients will be able to better serve their customers by just using Square’s inventory management software, which links individual sales to the bottom line.