A good seven months ago, Bwog began to hear murmurs on every city and/or foodie blog that the infamous Madison Square Park-based Shake Shack was to branch out and open an Upper West Side outpost. Ladies and gentlemen, the wait is over. Beginning today, no longer will you have to consult the Live Shake Cam (we’re not kidding) in order to determine your waiting time at 23rd street – just stroll down to 77th and Columbus for your burger and custard fix (every Sunday in October is Shake Shiraz Poached Pear custard day!)

The menu now boasts some UWS-specific options for “concretes,” SS for “milkshake.” Bwog looks forward to sampling the “Natural History Crunch-stellation” with vanilla custard, Valrhona chocolate crunchies, and caramel. The Shack will be open from 11 AM-9 PM for its inaugural first few weeks as an Upper West Sider, but will be open from 11 AM-11 PM once (we quote) “the Shack is really shakin.”