Today, Columbia’s Application Development Initiative (ADI) launches DevFest, a week-long technology/business development experience. The group plans to host a series of lectures and workshops, with guest speakers like Matt LeMay of bit.ly fame and Anoop Ranganath, the lead iPhone developer at Foursquare. Fred Wilson from Union Square Ventures will be present at the culminating “Demofest.” As Bwog webmaster Hans Hyttinen tells us, “It’s a big fucking deal.”

Head over to CEPSR’s Davis Auditorium at 1 p.m. for lots of free food at DevFest’s kick-off event—a Hackathon! Bwog hopes it’s as exciting as it looked on The Social Network.