Those of you who have stepped onto the subway recently might have noticed a new series of advertisements featuring famous quotes from the likes of everyone from Edith Wharton to Galileo. The sponsor of the subway’s most intellectual wallpaper? Alma Mater, naturally.  It’s unclear what benefits the University is receiving (if any) by having its […]

For many of us, it’s difficult to even imagine a Morningside Heights without Pinkberry and West Side Market—not that we would ever want to. What would such a haunting reality even look like? Bwog Webmaster Zach van Schouwen stumbled upon a collection of historical photographs of the neighborhood that will give you a good idea. […]