So far, only a few advertisers have realized the power of Facebook to reach extremely specific demographics: today Maharishi University of Management joins their ranks.

Organizers of their David Lynch Weekend seem to be banking on the hope that Columbia is the place to reach kids who are both indie film fans and potential cult members.

School of the Arts students take note: we’re pretty sure the Scientologist have better Hollywood connections than the Maharishi-ists. Not as good vegetarian food, though.