Columbia researchers say: choose vice
Written by Bwog Staff
Down with self-denial! In what might be a logical conclusion for a study coming out of the business school, an associate professor and a grad student have found that giving in to temptation makes people happier in the long run after all.
Money quote: “We really do believe that in day-to-day self-control dilemmas, people are better off choosing to indulge.”
But we could have told you that.
Thanks to Megan Greenwell for the tip.