Rest of the Best of: FroYo Wars

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The battle for frozen yogurt dominance is one that has savagely torn through Morningside since Pinkberry’s arrival in the summer of 2007. Today, we offer a comprehensive look at Columbia’s bitter — well, sweet — rivals in hopes of settling this thing once and for all. (Full disclosure: Your Bwog editor went on a rather unfortunate Tasti bender some years ago, but harbors no ill-will at the current time.)

Tasti D-Lite

Tasti D-Lite is located right in the heart of Lerner Hall, and is fittingly central to the Columbia froyo identity. It’s Flex-friendly, it’s right here, and it’s been around forever — in froyo years. There are four different flavors each day, the roster of which varies daily. Some appear more than others: Dulce de Leche, French Vanilla, and Tres Leches are perennial favorites. There’s an old saying around the Tasti Lounge that the first bite is always the best, and this is certainly true. Three or four spoonfuls in, all selections have the same flavor: cold. Toppings are nothing to write home about, just sprinkles, peanut butter cups, Oreos, and other mainstays. Still, Tasti provides the illusion of the taste and feel of ice cream without actually containing any of its ingredients in a way that Pinkberry does not.


Since its appearance on the scene two summers ago, Pinkberry has swept through Morningside like a hot fad, or like a terrible plague, depending on your point of view. Eschewing the Tasti Model of offering dozens and dozens of rotating flavors, Pinkberry has settled on three: plain (which tastes like tart-y mixture of vanilla and lemon sorbets), coffee, and green tea. But Pinkberry’s strengths are in its expansive and delightful topping selection: fresh fruit — including blackberry, kiwi, and pineapple — plus cereals like Cap’n Crunch and Coco Puffs, the novelty of which has yet to have worn off.


Yes, Pinnacle. A dark horse in this race, but a competitor to be reckoned with nonetheless. Toppings, like those at Tasti, are minimal and standard, and flavors are that way too — it’s peanut butter, vanilla, chocolate, and strawberry. But there’s caramel sauce, and real-ish chocolate syrup, and it’s much cheaper than Tasti or Pinkberry. Plus, it approximates the Platonic ideal of frozen yogurt more so that the other two, whose consistences are tastes can be nebulous and dynamic.

We’re going to give this to Tasti, followed by Pinkberry, with Pinnacle in third. Disagree? Make a convincing argument in the comments and maybe we’ll reconsider.

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  1. pinnacle ftw!  

    serves more for cheaper.

    tastes more like froyo...


  2. name  

    16 handles or yogurt land

  3. Michael  

    What about JJ's Freshens?

  4. also  

    Haagen Dasz frozen yogurt, and those new places down in the 90s? Peaches, Yolato, Red Mango? Those are the ones no one has tried before...

    Also Pinnacle is cheap, but vaguely sour tasting...

  5. bigg chill  

    bigg chill is and will always be the only frozen yogurt my soul knows.

  6. uhh  

    they're all completely different products. the fact that they all call it frozen yogurt is misleading.
    tasti- tasteless...cold stuff? i don't know what to call it.
    pinkberry- is literally "frozen yogurt"...tastes like yogurt.
    pinnacle- low-fat soft serve? in any case, it's just ice cream.

  7. Dominique  

    all of this is moot. Yogurtland wins, hands, spoons, and hearts down. Worth the trek downtown any day.

    p.s. peaches is chalky-tasting, but much less expensive than pinkberry.

    p.p.s. what about za-berry????

  8. not fro-yo

    tasti also isn't actually fro-yo. it's fro-milk. ie - where ice cream is made from cream and fro-yo is made from yogurt, tasti is made from milk.

  9. froyo fan

    Yogurtland is worth the trek. I do love Yolato though too...

  10. orens  

    the fro yo at orens is an untapped goldmine. cheap and delicious.

  11. NYer

    I hate people who say FroYo. Mostly Californians.

  12. Anonymous  

    What was Tasti closed all day today? Do they just rent space in Lerner or does Columbia have some control over them? And what happened to that wonderful woman who worked there last year? I miss her kind words, her gracious manner and her always friendly disposition!

  13. HEWITT

    HEWITT FRO-YO: free, delicious, and unlimited if you're on a meal plan.

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