In these economic times, we all want to add that extra line to the CV. President Bollinger’s version of this appears to be upping his profile slightly at the New York Federal Reserve, where today he was named as deputy chair of its board of directors.

Bollinger has been a member of the New York Fed board since 2007, and he will be serving under Denis Hughes, who is also president of the New York chapter of the AFL-CIO. Bollinger is also on the board of several other prestigious companies, including the Washington Post Company and the Royal Shakespeare Company.

As for the why, Wall Street Journal deputy editor David Wessel called the Hughes and Bollinger appointments an “image change” for the New York Fed on his Twitter feed. Perhaps it’s the dashing hair?

Photoshop credit to “D. Sion G.”