“Smuggler” refers to a production company based in New York, but, alas, it’s not actually a film shoot. A phone call to the company revealed that they’re shooting a Cottonelle commercial. Perhaps they’ll give us some samples to replace the wax paper currently supplied to dorms.
Update, 5:07 PM: B&W Editor-in-Chief Juli Weiner says that the commercial is being filmed in Book Culture. That’s quite the mashup. New photo after the jump.