“Smuggler” refers to a production company based in New York, but, alas, it’s not actually a film shoot.   A phone call to the company revealed that they’re shooting a Cottonelle commercial.  Perhaps they’ll give us some samples to replace the wax paper currently supplied to dorms.

Update, 5:07 PM: B&W Editor-in-Chief Juli Weiner says that the commercial is being filmed in Book Culture.  That’s quite the mashup.  New photo after the jump.