Written by Bwog Staff
The arrival of Pinkberry is imminent, so Bwog took to the fourth floor of Lerner to find out how Columbia’s most convenient froyo chain is handling the news.
Bwog: Hey, can I ask you a question.
Elizabeth, Tasti employee: Sure.
Bwog: What do you think about the fact that Pinkberry is opening down the street?
Bwog: It’s another frozen yogurt chain. It’s opening a few blocks away.
Elizabeth: Oh, um. Nothing.
Bwog: You feel nothing?
Elizabeth: I guess. I don’t know.
Bwog: So Tasti is not doing anything in the way of special offers or lower prices or advertising to reach out to hypothetical Pinkberry-converts?
Elizabeth: Guess not.
Bwog: Hi, do you guys eat regularly at Tasti?
Alli and Jenny, first years: Yeah.
Bwog: Cool, so what do you think is going to change now that Pinkberry is coming?
Alli: I’ve never had it, but I’ve heard it had all that weird stuff it in.
Bwog: What kind of weird stuff?
Alli: I don’t know, like weird animals.
Bwog: Pinkberry has weird animals in it?
Alli: That’s what I heard.
Jenny: We’ll probably try it once.
Bwog: So how do you feel about the arrival of Pinkberry?
Jess, Tasti addict and CC junior: Oh, that’s funny. The woman who works at Tasti [Elizabeth] just asked me what Pinkberry was because you asked her questions. She thought it was in the building. I told her it was like Tasti but colder and more sour.
Bwog: Wow, Pinkberry really needs to do some better advertising, half the people I spoke with don’t even know it’s coming or what it is.
Jess: Yeah. My loyalty is with Tasti. Tasti til I die. I’m not paying for this, you can’t beat that.
Bwog: Oh, Flex.
Jess: Right. And the convenience. I’ll probably have Pinkberry once a week but Tasti like, twice a day. The Fruit Loops [cereal] you can put into Pinkberry, that’s cool.
Bwog: Yeah, and the Captain Crunch.
Jess: Tasti has a huge following. And we’re all still pretending that Tasti doesn’t have any calories.
Bwog: Oh, it really does have a lot.
Jess: Yeah, I know.