The arrival of Pinkberry is imminent, so Bwog took to the fourth floor of Lerner to find out how Columbia’s most convenient froyo chain is handling the news.
Bwog: Hey, can I ask you a question.
Elizabeth, Tasti employee: Sure.
Bwog: What do you think about the fact that Pinkberry is opening down the street?
Bwog: It’s another frozen yogurt chain. It’s opening a few blocks away.
Elizabeth: Oh, um. Nothing.
Bwog: You feel nothing?
Elizabeth: I guess. I don’t know.
Bwog: So Tasti is not doing anything in the way of special offers or lower prices or advertising to reach out to hypothetical Pinkberry-converts?
Elizabeth: Guess not.
Bwog: Hi, do you guys eat regularly at Tasti?
Alli and Jenny, first years: Yeah.
Bwog: Cool, so what do you think is going to change now that Pinkberry is coming?
Alli: I’ve never had it, but I’ve heard it had all that weird stuff it in.
Bwog: What kind of weird stuff?
Alli: I don’t know, like weird animals.
Bwog: Pinkberry has weird animals in it?
Alli: That’s what I heard.
Jenny: We’ll probably try it once.
Bwog: So how do you feel about the arrival of Pinkberry?
Jess, Tasti addict and CC junior: Oh, that’s funny. The woman who works at Tasti [Elizabeth] just asked me what Pinkberry was because you asked her questions. She thought it was in the building. I told her it was like Tasti but colder and more sour.
Bwog: Wow, Pinkberry really needs to do some better advertising, half the people I spoke with don’t even know it’s coming or what it is.
Jess: Yeah. My loyalty is with Tasti. Tasti til I die. I’m not paying for this, you can’t beat that.
Bwog: Oh, Flex.
Jess: Right. And the convenience. I’ll probably have Pinkberry once a week but Tasti like, twice a day. The Fruit Loops [cereal] you can put into Pinkberry, that’s cool.
Bwog: Yeah, and the Captain Crunch.
Jess: Tasti has a huge following. And we’re all still pretending that Tasti doesn’t have any calories.
Bwog: Oh, it really does have a lot.
Jess: Yeah, I know.