Inexplicably, the Lions appear to be involved in a joint venture with Tic Tac at tonight’s game (they don’t say the sport in the hilarious press release, but Bwog will suppose it’s basketball). Coming soon: corporate naming rights for Baker Field? “Swish Undergraduate Athletics Center” has a nice ring to it.

Long story made short: apparently you can win ten grand by dancing around with Tic Tac containers. On a Friday night. If you start binge-drinking right now, you might shed enough dignity to try to participate in — we swear to God — “one of Morningside Heights’ more ‘earth shaking’ pop culture iconic moments.” If you show up, they’ll throw two or three more adjectives in that sentence. Just for you!