Bwog welcomes you inside our brain as we experience the new Joe…

“It’s like Soho, except cleaner (for now). A Mac-lover’s refuge! But no outlets and they’ll probably need more tables. The chairs are surprisingly light (don’t weigh much). Flooded with sunlight with pick-up sticks molesting peripheral vision from above.”

Courtesy of Evelyn Warner

“Espresso drink sizes are 8 and 12 oz, regular coffee drinks are 12 and 16 oz due to the milk to coffee ratios. Coffee is very flavorful, 10 cents more than Oren’s and you can get in a bowl or a mug. …And the to-go cups have smiley faces!”

“This latte is quite mellow and smooth (almost delicious, infinitely drinkable) compared with their au lait, which tasted like coffee, water, and milk instead of coffee and frothed milk.”

“Tiny spoons, they’re cute! Amelie soundtrack is playing. Everyone’s happy.”

“For Joe’s staff, coffee is not just caffeine fuel, but an art form created in a chem lab. They’re impressively obsessive. Berets and ironic mustaches abound!”

“They got a 26 in Zagat a few years ago.”

“They’re hiring if you know how to do latte art [see above]. They’re also offering some kind of barista courses. Free cupping Thursday 3pm, where you savor the beans. Like a wine tasting or something, but just with a funnier name.”

“The scones have no sugar.”

Courtesy of Evelyn Warner

“iPad cash registers. I wondered where they would put the money? The iPad’s not connected to the drawer though. Cashier reminiscent of Jennifer Aniston. She agrees that 212 coffee is horrendous.”

Courtesy Ben Reddy

“Escalators to campus level!!!!!!! First escalator in an academic building.”

“Coming soon: BEER AND WINE.”