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Experience Joe

Bwog welcomes you inside our brain as we experience the new Joe…

“It’s like Soho, except cleaner (for now). A Mac-lover’s refuge! But no outlets and they’ll probably need more tables. The chairs are surprisingly light (don’t weigh much). Flooded with sunlight with pick-up sticks molesting peripheral vision from above.”

Courtesy of Evelyn Warner

“Espresso drink sizes are 8 and 12 oz, regular coffee drinks are 12 and 16 oz due to the milk to coffee ratios. Coffee is very flavorful, 10 cents more than Oren’s and you can get in a bowl or a mug. …And the to-go cups have smiley faces!”

“This latte is quite mellow and smooth (almost delicious, infinitely drinkable) compared with their au lait, which tasted like coffee, water, and milk instead of coffee and frothed milk.”

“Tiny spoons, they’re cute! Amelie soundtrack is playing. Everyone’s happy.”

“For Joe’s staff, coffee is not just caffeine fuel, but an art form created in a chem lab. They’re impressively obsessive. Berets and ironic mustaches abound!”

“They got a 26 in Zagat a few years ago.”

“They’re hiring if you know how to do latte art [see above]. They’re also offering some kind of barista courses. Free cupping Thursday 3pm, where you savor the beans. Like a wine tasting or something, but just with a funnier name.”

“The scones have no sugar.”

Courtesy of Evelyn Warner

“iPad cash registers. I wondered where they would put the money? The iPad’s not connected to the drawer though. Cashier reminiscent of Jennifer Aniston. She agrees that 212 coffee is horrendous.”

Courtesy Ben Reddy

“Escalators to campus level!!!!!!! First escalator in an academic building.”

“Coming soon: BEER AND WINE.”

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  • Anonymous says:

    @Anonymous Do they accept flex?

    1. Claire says:

      @Claire Not yet! It’s cash only right now. They said they hope to in the future, and will start accepting credit/debit cards within a few weeks. How will they swipe them through the iPads?

      1. Anonymous says:

        @Anonymous There’s an app for taking credit cards via phone; it’s pretty awesome. Don’t know how they’d do flex though.

  • Anonymous says:

    @Anonymous I can do latte art! If you count being able to draw a heart, haha

  • joe is says:

    @joe is legit

  • arparp says:

    @arparp i heard them mention they’d be getting better furniture in at some point

  • Anonymous says:

    @Anonymous where is this building?

    1. Harmony Hunter says:

      @Harmony Hunter I’ll help you! It’s on Broadway, right next to, wait… or is it Amsterdam… I don’t know, I’m so confused!

    2. Anon says:

      @Anon The northwest corner of campus, believe it or not.

  • ... says:

    @... it even has hipsters, complete with slr film cameras and ironic facial hair.

    i give it six months till it goes to limited schedule. six more until it ends up a blue java.

  • Anonymous says:

    @Anonymous joes has been around for ages. only the average coffee-uncultured american doesn’t know where to go. you go to orens and think you’re so cool and off the beaten track blah blah. no. orens is shit. it’s almost as shitty as starbucks. you probably think starbucks is actually not that bad… YOU’RE WRONG.

    joes is the way to go. has been since their store on waverly. no seriously. when i got to the states, the first thing i did was to find a decent coffee place. everything else was swamp water — which is what you think is normal. it’s not. enjoy real coffee now. yay.

    1. god says:

      @god you’re kind of pompous, coffee snob.

    2. average coffee-uncultured american says:

      @average coffee-uncultured american your post invoked a rare feeling in me: love of my country

    3. Anonymous says:

      @Anonymous snobbery about coffee is pathetic snobbery

      1. Anonymous says:

        @Anonymous Snobbery about pot is much more acceptable.

        That was the CU5’s real crime. Crappy product.

    4. Anonymous says:

      @Anonymous Can we even call it coffee snobbery? You’re talking about JOE here. If you’re going to belittle everyone for the coffee they drink you could at least hype the Stumptown Brew Bar or something…

      But I digress….THERE’S A JOE HERE?! And so close to campus (yeah, I know, walking the four blocks to Oren’s isn’t too hard, but come on!). Can I just put it out there that we still need a good, comfy, inviting cafe to curl up and read/work in though? The only place I can think of besides Hungarian (too crowded almost always) is Cafe Amrita, but it’s too far to really be a campus hangout.

      1. CC 11 says:

        @CC 11 Think Coffee should establish a Columbia outpost. Good coffee, friendly baristas, lots of chairs/couches/tables. Plus they don’t mind if you spend hours there and only buy 1 cup of coffee.

    5. hahahahaha says:

      @hahahahaha really? no one gives a crap what you think buddy, but thanks for trying.

    6. TRUTH says:

      @TRUTH Everyone who says that they like how coffee tastes is lying. It’s only good for its caffeine content.

      1. Caffeine-Immune Coffee-Lover says:

        @Caffeine-Immune Coffee-Lover Um, just because YOU don’t like the taste of coffee doesn’t mean it’s not possible for others to like it….

      2. Gotcha! says:

        @Gotcha! I love the taste of coffee, but caffeine gives me major anxiety attacks. Why do you think decaf coffee exists?

        So there.

  • Anonymous says:

    @Anonymous Coffee is nothing but dirty bean water.

  • Coffee Snob says:

    @Coffee Snob At last some decent coffee in Morningside Heights.

  • Anonymous says:

    @Anonymous My life would be much better if they sold beans. Anyone know?

    1. Anonymous says:

      @Anonymous They definitely sell beans, and it might even get you a punch on the punch card

  • Free Cupping? says:

    @Free Cupping? Sorry, Joe; you’ve got to at least ask me to dinner first.

  • Anonymous says:

    @Anonymous Do they give out / accept the same loyalty cards as the downtown locations. I have a bunch of partials that can finally be put to good use if so.

    1. Anonymous says:

      @Anonymous yes! I used mine the other day

  • Anonymous says:

    @Anonymous According to NY Times they’re doing pour over drip coffee! Amidst all the darkness of this semester, a little light in the middle of the tunnel…

  • Possible? says:

    @Possible? The cafe au lait was probably “watery” because it’s a latte but not made with espresso but with regular coffee… which is basically espresso + water?

    The Joe peeps know what they’re doin.

    1. Anonymous says:

      @Anonymous you’re an idiot.

  • Awesome, but... says:

    @Awesome, but... they’re claiming they can fit 100 people. How?!

  • Swag Coffee Lover says:


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